I'm comfortable working in a conceptual space, telling stories (brand and personal), and simplifying complex messages. I have a vast experience of working in business to business, business to consumer, and business to business to consumer situations. I also bring a quick wit and a smile to any situation.
My expertise:
- UX/UI and graphic design
- Research
- Storytelling
- Problem solving
- Brand management
- Testing
- Mentoring
Communications Associate (2014-2016)
Minnesota UMC, Minneapolis, MN
- Established user personas, style guide, site map, and wire frames for major website redesign
- Developed website content and managed updates
- Developed visual branding for programs and processes
Web designer (2013)
Space2Burn New Media, Minneapolis, MN
- Created mood boards, wireframes, and design of websites and digital assets
- Collaborated with colleagues to design best-in-class user experiences
- Analyzed, understood, and executed business requirements
Manager, Creative design (2010-2013)
CPP North America, St. Louis Park, MN
- Defined user experience, participated in product concepting, and designed website and mobile application for a direct to consumer product
- Implemented brand storytelling through the design/writing of print and digital assets
- Participated in behind the glass usability testing with outside vendor
Graphic artist/Front page designer (2006-2009)
St. Paul Pioneer Press, St. Paul, MN
- Planned and designed creative based on daily news and long term in depth projects
- Simplified complicated narratives into easy to digest pieces of information
- Redesigned newspaper architecture to give the paper a more modern and cohesive look/feel
- Directed projects in collaboration with reporters, photographers, and other staff
Deputy Presentation Editor for News (2002-2006)
East Valley Tribune, Mesa, AZ
- Planned and designed creative based on daily news and long term in depth projects
- Marketed stories within the newspaper by designing promotional advertisements, website banners, and teases
- Mentored and guided staff into becoming stronger design thinkers
Education and certifications
- Career Foundry User Experience Design boot camp
- Minneapolis Community and Technical College, Web Design certificate
- Graduated from University of Missouri-Columbia, Bachelor of Journalism
Technical knowledge
Adobe Creative Cloud, HTML, CSS, MS Office Suite, Email clients, CMS
UX tools: paper, pen, UXPin, InVision, Axure, Illustrator, Photoshop